By the new millennium, budget cuts at Warner Music Group resulted in East West being absorbed into Elektra, where some of its acts were shifted over as well. In 2004, Time Warner sold Warner Music Group to private investors led by Edgar Bronfman Jr.....By the new millennium, budget cuts at Warner Music Group resulted in East West being absorbed into Elektra, where some of its acts were shifted over as well. In 2004, Time Warner sold Warner Music Group to private investors led by Edgar Bronfman Jr.. Subsequently, more budget cuts were made, this time resulting in Elektra to be absorbed into Atlantic.<br />
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In 2005, WMG reactivated the East West imprint as an in-house indie-rock label, which primarily markets and distributes other rock music-based labels. East West today operates under Warner's Independent Label Group.
